Does OptimEyes Invade Our Privacy By Facial Detection As Tesco’s is Bringing it to a Gas Station Near You?


English: Tesco Petrol Station, St Mellons.

English: Tesco Petrol Station, St Mellons. (Photo credit: Wikipedia)

Digital advertising company Amscreen (a division of Alan Sugar’s Amshold) has announced a deal with British supermarket giant Tesco to roll out its OptimEyes technology across their 450 petrol forecourts. Screens near the pump will have a built-in camera with facial detection to measure how many people are viewing, and to determine their gender and age range based on visual features. In a press release, Amscreen claims the tech will “help to deliver more measurable campaigns for advertisers, as well as more relevant on screen content for the Tesco customer.”

Image representing Quividi as depicted in Crun...

Image by None via CrunchBase

Amscreen already has over 6,000 screens across Europe, and says the Tesco network will reach a weekly audience of 5 million. And don’t think you can escape it: Quividi, the audience measurement company behind the OptimEyes face-tracking technology, claims 94 percent of shoppers view their screens.

SPECIAL THANK YOU TO END OF TIME HEADLINES http://endtimeheadlines.wordpress.com/2013/11/05/face-scanning-screens-that-can-determine-your-age-and-gender-are-coming-to-a-gas-station-near-you/ 

Editors Comment:  

The question we should be asking is what right does any company have to obtain these details without us giving our permission? This is one area l will be looking into over the next few weeks , and will report back in due course!  

Personally l think this is an invasion of our privacy and we should all consider boycotting ” Tesco’s Fuel Stations ” until they realise we do not agree! 

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