#AceWorldNews – Jan.14: All our lives we’ve had people telling us what we need to change, but precious few telling us how.
Jason Clay, a senior vice president at the World Wildlife Fund, is one of those rare birds who actually has a proven strategy for changing the world. The key, he says, is working with influential partners. In a TED talk he pointed out that it’s almost impossible to transform the behavior of the world’s 7.2 billion eaters, or its 1.5 billion farmers, in any reasonable amount of time.
But between the farmers and eaters stand just a few big middlemen: Less than 500 companies handle 70 percent of ecologically significant commodities. (Clay has a list of 15 commodities that “present the most significant threats across the board to the world’s most ecologically important places.”) And there’s 100 of those companies that are so large that, if they change, all the other businesses in the field have to shift, too.
Change just 100 businesses, and the world changes with them.