(FRANCE) Private Data Report: According to WSJ ad companies have filed a complaint over Apples new opt-in rules in iOS 14 later this year to get permission from users to collect their random advertising identifier, which advertisers use to deliver personalised ads and track how effective their campaigns were #AceSocialNewsdesk report

#AceNewsReport – Oct.29: The Wall Street Journal reports that advertising companies and publishers have filed a complaint against Apple with France’s competition authority, arguing that the enhanced privacy measures would be anticompetitive:

According to the report, the complaint alleges that the wording of Apple’s permission prompt will lead most users to decline tracking of their device’s advertising identifier, which could result in lost revenue:

In August, Facebook warned advertisers that the prompt could lead to a more than 50 percent drop in Audience Network publisher revenue: In a statement, Apple reiterated its belief that “privacy is a fundamental right,” adding that “a user’s data belongs to them and they should get to decide whether to share their data and with whom.” Apple said that its own data collection doesn’t count as tracking because it doesn’t share the data with other companies:

#AceSocialNewsdesk report …….Published: Oct.29: 2020:

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